A blue and white logo for multi-fill food filling solutions
Michael Naylor • September 21, 2021

What is the target market for your Pet Food?

Some pet foods have different calorie and protein levels for different types of pets. Learn how to choose the correct target market for your pet food here. 


Health-Conscious Customers


When it comes to the pet industry, consumers only want the best for their pets. They may be worried about their fur babies not receiving adequate nutrition from the existing food they purchase and this is where your pet food comes in. These customers don’t want any food or ingredients that may cause harm to their pets. You need therefore to prove to these owners that your brand provides nutrients and vitamins that are best for their pet’s health. 


Pet-Specific Customers


The pet-owning demographic includes young pet owners and families centered around their pets. Shoppers are generally aged between
45 and 64 but the majority of pet store revenue comes from millennials and boomers. What this means for your business is that online purchasing and delivery would be essential as many of these owners would be younger and working-class individuals who prefer online shopping via purchasing from a store. These individuals tend to use social media so the use of promoted ads to target their interests would work best. If you are running promotions it should focus on the pet, be animal-friendly, and have posts or adverts that appeal to the target group. 


Thrifty Customers


Thrifty customers are those who look for the best prices or the best “bang for their buck”. They look for the store or online store with the lowest price. Brand name or quality isn’t the issue for them. You need to consider price, especially with more customers looking to save money in the post-Covid19 era. Your products should be able to give you a profit without being too expensive. Coupons or discounts may be a good way to gain the loyalty of thrift customers.


Pampered-Pet Customers


Pet owners, especially dog owners, tend to pamper their pets. They want to keep their “fur babies” safe, protected, and healthy. Pet food businesses that will draw their attention are those that offer them the best health for their pet. Some high-end pet owners want to spoil them with designer clothes and these owners may also be willing to pay more for specialty food. There are also pets with allergies and your store can benefit from supplying food-sensitivity products for pets.


Need pet food supplies to help you
reach your target market? We got you! Give us a call for more info today!


Designing a food filling line: Product is king

A man is packing meat on a conveyor belt in a factory.
By Michael Naylor January 12, 2024
Food packaging plays a vital role in ensuring the safety and quality of the food we consume. To maintain high standards and prevent foodborne illnesses, the food packaging industry follows a set of regulations known as Current Good Manufacturing Practices (cGMP). In this article, we will delve into cGMP and explore its impact on preventing foodborne illness. We will also take an inside look at how cGMP is implemented on a food factory line, the role of food filling equipment in ensuring compliance, and discuss the future of cGMP in food packaging for strengthening food safety.
A scientist is using a tablet in a factory.
By Michael Naylor January 12, 2024
Current Good Manufacturing Practices Food safety is of utmost importance in the food industry, and several systems work together to prevent foodborne illnesses. This article explores the harmonization of Current Good Manufacturing Practices (cGMP), Hazard Analysis and Critical Control Points (HACCP), and Hazard Analysis and Risk-based Preventive Controls (HARPC) in ensuring food line safety. We will delve into the synergy between these systems, the role of critical control points, and their practical application in both automatic and manual counting devices. Additionally, we will discuss how cGMP, HACCP, and HARPC optimize automatic filling machines for enhanced food safety. This is the second in a series of articles on cGMP. Read the others here: Harnessing the Power of cGMP in Preventing Foodborne Illness: A Deep Dive into Food Line Safety Measures Delving into cGMP: Its Crucial Role in Food Packaging and Safety Decoding HARPC: Its Role in Foodborne Illness Prevention and the Importance of Critical Control Points 
A variety of food in aluminum foil containers on a table.
By Michael Naylor January 12, 2024
In this article, we explore the crucial role of Current Good Manufacturing Practices (cGMP) in ensuring food safety and preventing foodborne illnesses. We'll delve into the significance of hazard analysis and critical control points (HACCP) and how they contribute to mitigating risks. Additionally, we'll discuss the role of Hazard Analysis and Risk-based Preventative Controls (HARPC) in enhancing food safety measures. This is the first in a series of articles on Good Manufacturing Processes in Food Processing. In this article: Understanding the Importance of cGMP in Food Packaging How Hazard Analysis and Critical Control Points (HACCP) Prevent Foodborne Illness The Role of Hazard Analysis and Risk-based Preventative Controls (HARPC) in Food Safety Critical Control Points in Food Packaging The Intersection of cGMP, HACCP, and HARPC in Food Safety
A group of gears with the numbers 2022 , 2023 , 2024 and 2025 on them.
By Michael Naylor December 7, 2023
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