Michael Naylor • Oct 12, 2021

How To Brand Your Pet Food

Pet owners make their food choices based on several factors, including the name of the pet food brand. This article will help you to understand the importance of branding pet food.

Product Name

The name, logo, and slogan of the pet food represent your entire brand. You need to choose a name that outshines and outlasts the competition. Your brand should be catchy and draw the attention of your target market. Establish what product name and logo work best for your marketing goals by researching your target market on social media platforms. A marketing team can help you out here.

Using Colors

The labeling and packaging of your brand play an important role in the choices a pet owner makes. Using brighter and creative colors in your packaging is likely to stand out from the crowd. Regardless of the colors you choose, your pet food labels should be seen and your pet food ingredients should be listed.

The color of the packaging isn’t the only factor to consider. The color of the pet food should also be considered. In this case, plain and simple does the trick. Some pet owners might not appreciate artificial colors as they look for the best nutrition for their pets. It is best to avoid artificial colorants, especially with pet treats.

Using Shapes

The pet food business is competitive. Your brand should be creative and unique. Try incorporating different packaging shapes and sizes. Your pet food can also include shapes, for example, dog food treats in the shape of bones. Your brand should represent a fun and healthy way for pets to gain adequate nutrition.

Expressing Your Pet Brand’s Personality

Your pet food needs to represent your personality, as well as provide the nutrients needed for pets. Ensure that your branding represents your business objectives and your commitment towards the highest nutritional level of pet food.

We have the supplies needed to help you with your pet food brand. Give us a call today for pet food supplies and equipment.

< Older Post

Newer Post >

Designing a food filling line: Product is king

A man is packing meat on a conveyor belt in a factory.

Delving into cGMP: Its Crucial Role in Food Packaging and Safety

By Michael Naylor • 12 Jan, 2024

Food packaging plays a vital role in ensuring the safety and quality of the food we consume. To maintain high standards and prevent foodborne illnesses, the food packaging industry follows a set of regulations known as Current Good Manufacturing Practices (cGMP). In this article, we will delve into cGMP and explore its impact on preventing foodborne illness. We will also take an inside look at how cGMP is implemented on a food factory line, the role of food filling equipment in ensuring compliance, and discuss the future of cGMP in food packaging for strengthening food safety.

A scientist is using a tablet in a factory.

Harmonizing cGMP, HACCP, and HARPC in Food Line Safety

By Michael Naylor • 12 Jan, 2024

Current Good Manufacturing Practices Food safety is of utmost importance in the food industry, and several systems work together to prevent foodborne illnesses. This article explores the harmonization of Current Good Manufacturing Practices (cGMP), Hazard Analysis and Critical Control Points (HACCP), and Hazard Analysis and Risk-based Preventive Controls (HARPC) in ensuring food line safety. We will delve into the synergy between these systems, the role of critical control points, and their practical application in both automatic and manual counting devices. Additionally, we will discuss how cGMP, HACCP, and HARPC optimize automatic filling machines for enhanced food safety. This is the second in a series of articles on cGMP. Read the others here: Harnessing the Power of cGMP in Preventing Foodborne Illness: A Deep Dive into Food Line Safety Measures Delving into cGMP: Its Crucial Role in Food Packaging and Safety Decoding HARPC: Its Role in Foodborne Illness Prevention and the Importance of Critical Control Points

Three glass containers filled with meatballs , broccoli and rice.

Decoding HARPC: Its Role in Foodborne Illness Prevention and the Importance of Critical Control Points

By Michael Naylor • 12 Jan, 2024

cGMP Series

A variety of food in aluminum foil containers on a table.

Harnessing the Power of cGMP in Preventing Foodborne Illness: A Deep Dive into Food Line Safety Measures

By Michael Naylor • 12 Jan, 2024

In this article, we explore the crucial role of Current Good Manufacturing Practices (cGMP) in ensuring food safety and preventing foodborne illnesses. We'll delve into the significance of hazard analysis and critical control points (HACCP) and how they contribute to mitigating risks. Additionally, we'll discuss the role of Hazard Analysis and Risk-based Preventative Controls (HARPC) in enhancing food safety measures. This is the first in a series of articles on Good Manufacturing Processes in Food Processing. In this article: Understanding the Importance of cGMP in Food Packaging How Hazard Analysis and Critical Control Points (HACCP) Prevent Foodborne Illness The Role of Hazard Analysis and Risk-based Preventative Controls (HARPC) in Food Safety Critical Control Points in Food Packaging The Intersection of cGMP, HACCP, and HARPC in Food Safety